Web Design Guildford

Bespoke web design Guildford – logos, branding, SEO without the agency fees.

Need a freelance web designer based in Guildford?

Welcome to Martin Abel Design. I could have chosen a quirky name for my creative business, but I much prefer to say it like it is. I am a freelance web designer based in Guildford, Surrey. Essentially I am one of those rare people who has web developer and graphic designer skills. Searching web design Surrey or web design Guildford is often how I am found online. However, I have clients right across the UK.

I only build bespoke websites
and I only design bespoke logos.

My work splits into two main areas, namely building dynamic responsive websites for clients locally around Guildford, Surrey, but also right across the UK and also creating stunning logos and associated branding. I specialise in digital and printed marketing and most of my clients need both. In addition to the main marketing materials, I have extensive experience and offer services covering search engine optimisation (SEO), business cards, stationery, leaflets, and poster design. Unlike many creatives, I have A LOT of experience across a wide range of industries and also provide FREE sensible advice.

Do you need help? Then call me: 07775 833616

Who to hire?

You have two choices:

An Agency?

Hire a creative agency. You should get your project sorted. Different people working on multiple projects. What about the overheads? Hourly rates?

Budget needed


Hire a freelancer. Receive an excellent one-to-one service to deliver your project on time with no hourly rates. Enjoy great support and no-nonsense advice… and don’t pay the earth.

Budget needed

Top Tip – Web Design Guildford, Surrey

It’s important to know what you might get from an agency or freelance web designer around Guildford, Surrey or anywhere else in the UK.

Here’s a SIMPLE top techy tip to give you an idea what that company or freelancer is offering.

What Folk Say

“We hired Martin Abel to update our very tired and out of date website back in July. He has proved so useful, knowledgeable and professional that apart from our website, we’ve had him design an advertising campaign, our corporate Christmas cards, our corporate calendar, flyers and have had him sitting in on discussions on booth design for a major oil and gas exhibition we are organising in June. He has also prepared our branding guidelines including business cards, letter heads and PowerPoints.” read more >>

Katherine Harington-Foulkes – Office Manager, PetroTrace

logo augmentation, branding, website (bi-lingual), stationery & more…

“I cannot thank you enough for all the help you have given us in redesigning our charity website. Right from the earliest discussions of your initial concept through to its careful, phased implementation and your continuing backup which is so reassuring, we have really appreciated your patience and your speedy response whenever we need a bit of extra help.
If ever you would like a happy client to talk to a potential new one please don’t hesitate to call me.”

Pat Schooling – Executive Director, Action Against Allergy

logo, branding, website

“I’ve used Martin a number of times including website design. He is always great to work with, helpful, creative and rigorous. That, I think, is a rare combination. He knows his stuff whether it’s with design, building or delivery. He is always willing to advise and add value and explain things simply. I always enjoy working with him and he is always my first port of call.”

Lizzie Palmer – Fundamental Business Success

websites, promotional digital & printed media

“Dear Martin, I wanted to let you know two things that I thought you might like to hear. One is that I have just successfully managed to edit my website, to add on some reviews of the Ken Clarke book. The other is that I got a new and very exciting project last month, and the authors who chose me did it largely on the basis of my website. Thanks Martin!”

Deborah Crewe – Professional Writer/Ghostwriter

logo, branding, website

Still can’t see the wood for the trees?

Choose below to see some examples (hover or tap)

A new website

From choosing a domain to the finished package

A new website

A  new website is an exciting prospect. It is the key marketing tool that needs to exceed expectations.  You have only 3 seconds to capture your audience.
Did it?

Find out more

A new logo

Yours and only yours. Totally bespoke design

Logo & Branding

You have to ask “does the key fit?” A great logo and branding opens lots of doors. It is critical to look the part and it doesn’t cost the earth!

Find out more

Leaflets and stationery

From business cards to stationery and leaflets

Printed Media

I can use your branding to create a suite of stationery and other promotional items. Or just one item. Anything goes. I can also recommend good printers.

Find out more

Posters & ad campaigns

A simple local advert or a full campaign.. not a problem

Posters and ads

I have a lot of experience in both digital media and printed media and know how best to use them. Don’t gamble your money on bad tools.

Find out more

SEO and advice

Demystify. It's not rocket science. It's common sense

Searches and Advice

From built in Analytics, ad campaigns, conversions and key search terms to good quality honest advice. Chat to me first.

Find out more

Helpful Advice

I need help

Not sure what to do?

Honest Sensible Advice

Choices for web design can be bewildering. Get in touch for sensible honest advice.

Find out more

Sandfield Primary School website is now live

Sandfield Primary School website is now live

A brilliant local primary school in Guildford. If your school needs a website that is future proof and has very few overheads, then get in touch. I offer special community rates for schools and charities.

Your search for web design and branding around Guildford, Surrey

Website design Guildford – a large project case study

(click here to see small case examples)

I recently completed a large project for a company based in Woking that provides analytical services to the oil industry (PetroTrace). Why mention this? Well, this is a great example of what you might experience looking for a web designer, logo designer and digital marketeer around Guildford, Woking and Godalming, or anywhere else in the UK. This project included many of my services. It also shows how a freelancer is great at fitting in with existing teams, or working one to one. PetroTrace had two teams, one at it’s main headquarters in Moscow, and one in Woking.

The quotes

PetroTrace obtained quotes from lots of web developers/designers around Guildford and Woking, Surrey. The people they saw were roughly divided into 4 groups:

  • The agency team – they seemed very professional and offered a whole team approach to the project. The down side were the quotes which were very high. Apparently there is a premium for creative services if you work in the oil sector.
  • The very cheap – meetings did not inspire confidence. It suggested you paid for what you got… and what you got was not very good.
  • The creative farm – discussion revealed black holes. Everything was a ‘yes’, but no creative ideas were offered i.e. the experience driven creative input needed to make the website work as a marketing tool was not in the hands of the person at the meeting. The reality was the project would be farmed off to India, or Eastern Europe with a front man in the UK.
  • The freelancers – a mixed bag. One clearly had some great ideas, had all the skills and flexibility to work as part of the team. He had also worked in several other industries which was rare for a creative. The quote was also sensible and unambiguous. I got the job.

Phase I – branding

The Logo: PetroTrace had an established logo, but needed a suite of branding elements for digital and printed media including a new website which would be in Russian and English. There was also a (time critical) trade conference approaching and company had a trade stand to include the new branding. Augmenting existing branding can be a challenge, but the results speak for themselves…

PetroTrace branding elements

New branding elements were created. The cornerstone design was the green wave based on part of the original logo and main service icons using fixed variations.

PetroTrace Original Logo

PetroTrace original logo could not be changed.

PetroTrace trade stand

The trade stand sporting the new branding elements used in combination with the original logo at the EAGE Conference in Copenhagen bringing in new business.

Promotional items: I created leaflets/flyers, a calendar, Powerpoint templates, headed paper and business cards as core items, but also many other promotional items (print and digital). Some of these items were only identified during the project. I always build flexibility into any project so this wasn’t a problem. I also published branding guidelines to ensure both Moscow and the UK used their new branding consistently.

Phase II – the website

The new site was then created incorporating the new branding. It was urgent to get this completed before a conference. All targets were hit with buy-in from both the UK and Russian teams. The final site also included translation functionality for Russian and English.

I also trained key people on how to use and update the site for the future. I am always contactable, but it was very important to give PetroTrace everything they need for the future.

Get in touch to discuss your project: 07775 833616.

Website design Guildford – smaller case studies

I have worked with many businesses, entrepreneurs, schools and individuals around Surrey. Here are a few local website examples. Most of these projects target customers and audiences around Guildford, Woking and Godalming and include SEO (Search Engine Optimisation), logo design and branding. I also work with clients right across the UK from Scotland (lomondosteo.com) to Wales (brynteghouse.com).

UK Defence Networks website

UK Defence – Systems Professionals

UKDN – UK Defence Networks required a straight forward website to act as landing site for prospective clients. Due to the sensitive nature of the systems UK Defence Networks deliver (e.g. for HMS Queen Elizabeth – our new aircraft carrier) this site isn’t filled with detail for obvious reasons.

This project included logo/branding, website and printed items. The website combines actual Armed Forces footage with stock items. This is because it is impossible to use actual defence project imagery openly on the web.

Combining Premier Pro Video edited footage overlayed with animation of other media is a great way to create a dynamic first impression.

Dynamic website for a wine bar and wine shop in Guildford

Corkage is the only wine bar in Guildford. They also offer a wide selection of exceptional wines which they sell through the shop.

I created a dynamic responsive website which includes e-commerce and online booking functionality for Corkage. They are a relatively new company but already have a great reputation for excellent wine and a fabulous evening out.

Retail is hard. Corkage has made a great impression in Guildford and is a destination wine bar for many great customers. They really do have some exceptional wines… and a great website!

Wine Bar Guildford Website
The Laindons Website Hastings

A Five Star Guesthouse in Hastings

The Laindons Website was a joy to create. Their bed and breakfast accommodation and breakfasts are simply fab! Karen and Malcolm purchased the business a few years ago, and have made it (probably) the top destination for guests wanting to stay in Hastings.

The Laindons website needed to fully promote the high standard of the rooms and food, and really sell the location as a complete and exceptional experience. The reviews and awards speak for themselves.

I continue to assist Karen and Malcolm with site updates for awards, reviews and SEO.

Logo and website for a car hire company in Guildford

Broadstreet Cars offers a hire car service to people living in Guildford, Woking, Godalming and all surrounding areas.

I created a logo ready for car livery and printed items, then created a simple effective economical website. Broadstreet Cars are now found on Google (page 1) when anyone searches for ‘private hire car Guildford’.

The success of the business depends on excellent service, great referrals and marketing tools that ensure people realise the look matches high standard of the business.

Abacus Agriculture Website

Surrey based UK wide agricultural consultancy

Abacus Agri is a top consultancy for agriculture. They are based in Guildford, Surrey, but have consultants based across most of the UK regions.

Abacus needed a logo and website to promote their broad range of services. It is relatively simple, but effective. Most of their clients are farmers checking the site on the move on a tablet or smart phone. This site fits the bill.

Abacus have since asked me to create leaflets, new consultant business cards, posters and much more.

Professional executive/celebrity voice coach

Lisa Akesson is a professional voice coach and business/executive training specialist. She works Globally training clients at a high level and runs empowerment workshops and associated executive training. Lisa needed a new logo and website. I designed a crisp new logo and branding including all associated training materials together with a new dynamic website to showcase her portfolio of services.

Another client I have worked with from London. Many clients are based around the capital, but use feelancers like myself based in Surrey because the agencies in town are extortionate. Better service, cheaper rates.

Lisa Akesson Website
Stallwood Building Website

A professional builders in Guildford

Stallwood Building Services build and upgrade some stunning properties. They are a high end builder well known around Guildford, Surrey for excellence. This means they work with established architects and other professionals and in the higher end of the market.

Stallwood already had a logo, but needed a dynamic website to present their portfolio of images. This site hits the mark and helps prospective clients decide if that want to hire them for their project.

Ace Bicycles (shop) in Guildford

Ace Bicycles took over a highly successful bike shop from Cycleworks. They needed a brand new slick website.

Ace already had their branding and a wealth of stunning bike images for mountain biking, road cycling, commuting and cutting edge electric bikes. This project is ongoing but will go live very soon.

The website can be easily expanded in any direction for the business in this highly competitive and rapidly changing area. WordPress with possibly the best integrations on the market is very easy to adapt and updates continuously for the future. Ace probably won’t need my services again…. unless I take my bike in for some excellent service!

Ace Bicycles Guildford Website