Ultimately what do you get?
The best tool for the job
A cutting edge WordPress site using the latest technology and access to a huge range of free resource.
A website that will continuously adapt to your needs and grow with your business
This system is the right tool for the job. It continuously updates moving forward and the resource available grows all the time. Your site will use the best commercial WordPress theme available (or one with similar functionality – your choice). Don’t be misled by the word ‘theme’. A commercial theme is so adaptable it will look completely different to another website using the same theme. It’s a bit like having a four bed house with all the builders and equipment you need to turn it into a 10 bed mansion. You can change the orientation, room size, windows, doors, outside, garden, roof and all the whizzy stuff you want to put inside. In addition, if you want an impressive fountain on your front lawn, but the theme doesn’t include that, then it will most likely be available amongst over 50,000 free plugins. Also did I mention that I came from the world of hard coded bespoke websites…? Well that means if you want something not already covered, then I can built it too.
Your website will work on any screen size
Your website will be responsive. Also, unlike some web developers, I go the extra mile. For example, if you have an impressive carousel/animation that looks amazing on a laptop, then it also needs to work on a smartphone in portrait (upright). On the laptop it works beautifully because the screen area is a sideways rectangle. However, on an phone that rectangle is now upright with a lot less space. I create two versions, one for each scenario so your key message won’t be lost in translation.
Your branding will permeate the website and augment how it looks
You have 2-3 seconds to capture your audience. Did your website do that? I am a web developer, but I am also a graphic designer with years of marketing experience. There’s a big difference between just creating a website and creating something that works 100% as a marketing tool. I also regularly design logos and branding (for printed and digital media). Imagine a scenario. Someone receives your business card, they love the logo, then visit your website… which impresses them. They then get in touch. It’s as simple as that.
You need to be found
I include Search Engine Optimisation (SEO) with every website I build. I’ll optimise your titles, text content, image tags, and links etc. I will also give well informed advice to optimise your chances of getting found. I can also easily integrate Google’s various SEO and Adword tools on your site and many other marketing tools, e.g. forms to collect marketing emails etc, and your site will be ripe for crawling and ranking.
I take you through using your new website
All new clients get at least 2 hours face to face instruction on how to use their new site. Don’t worry, it’s really easy. Once the site goes live, then anything you add will work perfectly. How easy is it? Put it this way, if you can edit a Word document then you can use WordPress. I also provide ongoing support. This 2-3 months help is included in the price. After that, I simply quote for my time. If you need a whole new section but haven’t got the time to build it, then I can do that for you and it’s not expensive. Many clients make larger changes themselves and it is very straightforward. For example to create a new page, simply click on ‘new-draft’ and then change the title and content.. too easy! Or if you think it is more cost/time effective, then just to call the expert.
You will have total control
Unlike the old days of mystery and monthly fees, I ensure my clients have everything they need to be self sustaining. If you aren’t tech savvy, then you simply pay for my time when you need help. It is not expensive. If you are even moderately tech savvy, then you will fly with this system. I make sure that you are the person who is in charge of the domain name and website hosting and I supply all source files for future use (e.g. original logo vectors). You will never be abandoned. I have many regular clients. When they need me, they come back and ask for help. I am always available.
If you have read all this, then you are probably my ideal client. The best people do their homework and don’t like unnecessary surprises, especially if those are going to cost them more money! Before I take on a project, I fully explain what will be included and accurately quote. Even so, the path to the perfect website is never straight and I therefore build in sensible flexibility. The word ‘out of scope’ is incredibly rare. It would have to be an insane amount of extra work for me to say that.